2 out of 3 babies have dry skin. Baby skin is 3 times thinner than adult skin and hence loses moisture very fast. We understand baby’s delicate skin loses moisture faster and more easily throughout the day. That’s why we have designed the JOHNSON’S® baby lotion with intensive 24-hour moisture. Its fast absorbing formula contains rich emollients that help moisturize and preserve baby skin’s natural softness. Our baby lotion keeps delicate skin soft, gentle, smooth and feeling healthy. Nourish baby’s skin for 24 hours with our classic JOHNSON’S® fresh smell. Great for kids and adults too! • Clinically Proven Mild • 100% Gentle Care. From Day 1. • No Dyes. Only Baby soft skin • Nourishes and hydrates up to 24 hours • Recommended by Doctors • pH Balanced & Hypoallergenic • No added parabens, sulphates or dyes • Made with only purposeful ingredients • Transparent. Mild. Visibly Pure.