It is 100% free of parabens, phthalates, sulfates, silicones, artificial colors, and fragrances. It transforms your hair in 6 miraculous ways. It deep cleanses your hair & scalp as ABC in my formulation can absorb toxins and impurities and removes dead skin cells that accumulate on the scalp. It allows the scalp to breathe and absorb sweat and other odorants from your scalp and keep your hair smelling nice all day. It promotes scalp health by increasing blood circulation, speeding up metabolism, and encouraging cell growth. It removes dandruff and prevents hair fall with ABC's antibacterial, antiviral, anti-fungal, and anti-microbial properties. It moisturizes your scalp and strand and nourishes them with potassium and magnesium. It prevents hair from frizzing by regulating humidity and prevents hair static by emitting opposing ions to fight against ions occurring in hair.