For glossy styling with flexible control It offers flexible control without overpowering your strands. Easy to rework throughout the day for a fresh-looking, glossy finish. Creates sleek, defined looks It boasts a soft hold & is perfect for creating sleek, defined looks. Enhances texture & adds volume This non-greasy pomade enhances texture and gives you a pinch of lightweight lift and an impression of fullness. Intensely moisturizes Crafted into a moisture-rich, creamy consistency, the formula, featuring shea butter and avocado oil, intensely moisturizes, controls frizz, and leaves your hair feeling soft.