Dove understands curly hair is different. All curls have natural twists and turns that form their beautiful shape, but bring in extreme dryness & unpredictable frizz. That’s exactly why they need not just a shampoo, but more care specially made for curls – a Sulphate-free, hydrating shampoo. Enriched with all the goodness of Tri-Moisture Essence that your curls need - right from gentle cleansing to deeply moisturizing every dry strand, to infusing nourishment in the driest twists and turns - this shampoo does it all. All you need to do is take a generous amount of this mild, hydrating shampoo and massage it on wet curls and scalp. Next, work up a rich, creamy, velvety lather and rinse. What's more? Dove Beautiful Curls hydrating shampoo is infused with hydrating ingredients like Aloe Extract, Shea Butter & Glycerine. It is Sulphate-free, Paraben-free and PETA-certified cruelty free. Caring shampoo is free from harsh chemical based cleansers such as SLS/SLES and No Sulphates, No Parabens and No Dyes. So, you can use this shampoo guilt-free and keep your curls shinier, happier and bouncier than ever. So, what's not to love? Use this shampoo along with our complete care system from Dove Beautiful Curls and keep your curls effortlessly beautiful.