Johnson’s Baby shampoo with NO MORE TEARS® formula , is specially designed to gently cleanse baby’s fine hair and delicate scalp while helping prevent irritation, redness and stinging to the eyes. This baby shampoo cleanses gently and rinses easily, leaving your baby’s hair soft, shiny, manageable and clean while maintaining a fresh smell. The JOHNSON’S® baby shampoo is 100% Gentle and the safest baby shampoo. • No More Tears formula • 100% Gentle Care. From Day 1. • Gently cleanses hair. Mild to eyes. • Clinically proven mild • As mild as pure water • Recommended by Doctors • pH Balanced & Hypoallergenic • No added parabens, sulphates or dyes • Made with only purposeful ingredients • Transparent. Mild. Visibly Pure.