The JOHNSON’S ® baby milk + rice cream is 100% gentle and contains a unique combination of natural milk extracts & Vitamin E. With double nourishment, this product helps replenish moisture to leave skin feeling baby soft all day long. Contains rich emollients and added moisturizers which help to give skin an immediate moisture boost. Clinically Proven Mild 100% Gentle Care. From Day 1. For baby's healthy looking skin With milk proteins and multiple vitamins Recommended by Doctors pH Balanced & Hypoallergenic No added parabens, sulphates or dyes Made with only purposeful ingredients Transparent. Mild. Visibly Pure.